Director Marketing Retail Customer Acquisition (f/m/x)

Your new Role

• Define and execute a comprehensive paid and organic customer acquisition strategy to drive growth and profitability across all markets, ensuring every marketing investment delivers measurable ROI
• Leverage advanced analytics and statistical methodologies to optimize campaigns, uncover new opportunities, and identify growth potential across all channels
• Collaborate closely with Customer Journey, Product Development, and other teams to align acquisition strategies with broader business goals, ensuring seamless integration and execution
• Stay ahead of market trends, competitive dynamics, and customer behavior to inform and refine marketing strategies
• Build and develop a high-performing team by fostering a collaborative and results-oriented culture, mentoring team members, and enabling them to grow into future leaders
• Explore and scale emerging channels, such as influencer marketing and referral programs, while maintaining a focus on performance and business impact

Your Skills

• Proven expertise in leading customer acquisition initiatives across both online (e.g., SEM, social media, SEO) and offline (e.g., TV, radio) channels, with a focus on measurable business outcomes
• Strong data-driven decision-making skills, with the ability to analyze complex datasets and translate insights into actionable strategies
• Creative and innovative thinker, skilled in testing new ideas, uncovering opportunities, and driving continuous improvement
• Demonstrated leadership experience in managing and developing high-performing teams, fostering collaboration, accountability, and professional growth
• Excellent communication and problem-solving skills, with the ability to align strategies and build strong relationships across teams
• Adaptable and results-oriented, thriving in dynamic, fast-paced environments while maintaining a focus on execution and business goals
• Familiarity with the automotive market is a plus, but a strong understanding of market dynamics, customer behavior, and competitive landscapes is essential

Our Offer

• We offer you an attractive compensation package, including equity, as well as an unlimited contract with 30 days of vacation
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Life-work balance is part of our culture, enjoy flexible working hours and remote options up to 5 days a week
   

Join us, building the best way to buy and sell cars!

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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